About MHP MarketScout
Understanding the technology behind your market intelligence.
Beta Disclaimer
1. Discover Products
Find software solutions based on their functionality.
The "Discover" feature allows you to find software products based on their functionality. When you enter a description like "eInvoicing, german legal requirement, invoice validation, ZUGFeRD," the application initiates a targeted web search using the Brave Search API. The search results are then processed by a GenAI model (Google's Gemini) to identify relevant products, the companies that make them, and their primary functions. This is perfect for when you know the problem you want to solve but not the specific tools available.
2. Scout a Specific Product
Perform a deep-dive analysis on a single product.
The "Scout" function performs a deep dive into a specific product. You have three ways to start:
- From Discovery: Choose a product from the "Discover" results to start a full scout.
- Manual Input: Enter the product name (e.g., "Fleet Executer") and the company name (e.g., "MHP") directly.
- URL-based Scouting: Simply provide the product's URL. The application will first scan the web page to automatically identify the product and company name, then proceed with the full analysis.
What the Scout Uncovers
The analysis runs through six sequential steps, each designed to gather specific business-critical information. The AI combines web search results with its analytical capabilities to populate the report.
Metadata Aggregation
Gathers foundational data (revenue, employee count, market, origin) to provide a quick overview of the company's scale and focus.
Product Intelligence
Identifies the product's core purpose by analyzing its main functions, key use cases, and intended target markets.
Commercial Insights
Focuses on the business model, summarizing subscription details, available payment plans, and key data privacy policies.
Market Scope Analysis
Evaluates the product's position in the market by summarizing its presence, identifying key competitors, and generating a logo.
Partnership & Adoption Tracking
Compiles news and references from IT consulting companies and customers to gauge real-world adoption and partnerships.
Future Trend Analysis
Tracks public announcements, news, and release notes to identify upcoming product improvements and features.
Please Validate All Information
The Scout Process Flow
3. Research Dashboard
Manage and access all your saved intelligence reports in one place.
The dashboard is your personal repository for all the market research you've generated. From here, you can:
- View and Edit: Re-load any saved report to view or modify its contents.
- Filter: Quickly find specific reports by filtering on product name, company, market, or functions.
- Export: Download a summary of any report as a PowerPoint (.pptx) file.
- Delete: Remove reports you no longer need.
Access to the dashboard is just one click away from the header.
Data Storage and Privacy
Your privacy and data security are important. Here’s how we handle your information.
Current Beta Phase
For this beta version, all research reports you save are stored exclusively in your web browser's localStorage. This means your data remains on your computer and is not sent to a cloud server. You have full control; clearing your browser's storage will permanently delete all saved research.
Similarly, we do not currently use any tracking cookies or analytics services like Google Analytics.
Platform and Future Changes
This application is hosted on Google Firebase. As the application evolves, we may introduce features that require cloud storage or analytics to improve the service. We will update this policy accordingly if such changes are made.
Learn more about Firebase's privacy policyTechnology Stack
This application is built with a modern, open-source tech stack. Here are the key packages and their versions: